The brief we set ourselves
Service businesses lose 30–40% of enquiries to silence. The standard fix is enterprise CRM at hundreds a month. For most independent operators, that math does not work.
We wanted to ship something a single-operator service business could actually run. Not lite-SaaS. A full customer engine — enquiry to booking to follow-up to review — single-tenant, owned by the client, no surprise bills.
The product question we kept returning to: what would it take for a one-truck plumber to never lose a lead to silence again, and never pay more than a one-off install fee?
The system
A concierge picks up where humans drop off — between enquiry and booking, between visit and review, between first job and repeat.
Three nodes carry the system. Capture intercepts every channel a customer might use — WhatsApp, SMS, email, web form, missed call. Qualify asks the questions the business actually wants asked, in the tone the business uses, and offers booking slots. Follow-up nudges at the intervals the business sets, and pulls reviews at the moment a customer is most likely to leave one.
A trace through the system
One customer journey, the way Zypflow logs it. The detail is the point — a system that tells you what it is doing, not a black box.
- 09:14:02Enquiry receivedWhatsApp — "leaky valve, can someone come out?"
- 09:14:08Concierge engagedAsked 3 qualifiers — postcode, urgency, photo
- 09:15:42Booking offeredTue 14:00, Wed 09:00, or Thu 16:00
- 09:16:11Booking confirmedTue 14:00 · synced to Google Calendar · SMS reminder set
- 15:32:03Visit completeAuto-marked from calendar block
- 17:30:00Review request sentPersonalised — included engineer name + job summary
- 17:33:41Review captured5★ — "fixed in 30 min, would call again"
Before, after
What an install replaces. The point is not adding software — it is removing the patchwork most service businesses are running today.
- WhatsApp messages, missed calls, DMs across three appsOne concierge inbox, one transcript per customer
- Booking app, Google Sheet, sticky notesBooking + reminders auto, calendar sync built-in
- Following up by hand, when rememberedFollow-up sequence runs whether you remember or not
- Asking for reviews when you happen to think of itReview captured at the moment of highest goodwill
- Subscription bills that scale with leadsOne-off install fee, hosted on infrastructure you own
Where we are
Zypflow is in active build. Pilot installs land Q3 2026.
Real numbers — leads handled, response times, review capture rate — will appear here when there is something honest to publish. Not a marketing case study with invented figures.
If you run a service business and want to be among the first installs, the brief form is the way in. We are sequencing pilots by fit, not by date.
Hire us to install one
Open for briefs — installs are sequenced by fit, not date.