01
The brief
Not look like every other trades site on the first SERP. Trust signals up front, fast quote, mobile-first.
A self-set brief for a family-run North London roofing firm. The category template is white-and-orange, accordion FAQs, and a contact form below the fold. We wanted to invert that — a site where the quote is the centerpiece and trust is established in the first scroll.
02
What we built
- A header that gets to "free quote" in two taps on a phone.
- A services list that names what is actually done, not industry jargon.
- A trust strip above the fold — insurance, guarantee, no deposits.
- Phone CTA always visible — many enquiries are still phone-led.
03
Status
Concept demo — live preview embedded above. Available as a starting point for a real engagement.