A concept site for a family-run North London roofing firm. The brief we set ourselves: not look like every other trades site on the first SERP. Trust signals, fast quote, mobile-first.
What we built
A bold dark-navy + safety-yellow palette, oversized type, immediate trust strip (insurance, guarantee, no-deposit, emergency-callout), and a single dominant CTA — get a free quote.
What we paid attention to
- A header that gets to "free quote" in two taps on a phone.
- A services list that names what is actually done, not industry jargon.
- A trust strip above the fold — insurance, guarantee, no deposits.
- Phone CTA always visible — many enquiries are still phone-led.
Status
Concept demo — live preview embedded above. Available as a starting point for a real engagement.